I help B2B SaaS companies navigate product complexity through systems thinking, product strategy, and enterprise UX expertise.

Available for select Fractional Head of UX and Advisory engagements

Over the past decade, I've helped B2B SaaS companies navigate increasing product and organizational complexity. Most recently, I spent eight years at RingCentral leading globally distributed UX teams across enterprise products.

Today, through Alora Product Group, a boutique UX leadership consultancy, I partner with founders and product leaders to build the strategy, structure, and leadership that enables sustainable growth.

My Perspective

Growth creates complexity.

Whether it's new products, acquisitions, AI capabilities, or years of product evolution, complexity eventually reaches a point where it slows teams down and makes products harder to use.

I help organizations step back, see the system as a whole, and create the structure needed to simplify decision-making, strengthen the customer experience, and support what's next.

Enterprise UX Strategy

Create a clear UX vision that aligns product, engineering, and design while supporting long-term business goals.

Design Organization & Leadership

Design team structures, operating models, governance, and leadership practices that help organizations scale without unnecessary overhead.

Multi-Product Experience Strategy

Bring consistency across products and platforms so customers experience one cohesive ecosystem instead of disconnected tools.

How I Work

I work as an embedded Fractional Head of UX, partnering directly with founders and executive teams. My role isn't to manage designers day-to-day or jump into production work. Instead, I focus on the strategic decisions that create clarity, alignment, and long-term leverage for the organization.

Typical engagements include:

  • Bringing clarity and structure to complex product ecosystems

  • Establishing enterprise-grade UX foundations

  • Guiding platform consolidation and multi-product experience strategy

  • Providing strategic UX direction to inform long-term product evolution

Alora Product Group is a boutique UX leadership consultancy that helps B2B SaaS companies navigate product complexity through systems thinking, strategic UX leadership, and enterprise experience design.

The approach behind APG was shaped over eight years at RingCentral, where I led UX across enterprise product lines, helped unify products through rapid growth and acquisition, and built globally distributed design teams. Those experiences continue to inform how I help companies create products that are easier to navigate, easier to evolve, and better aligned with business strategy.

Today, I help B2B SaaS companies apply those same principles to their own products.

See selected work from my time at RingCentral

“If Alora came knocking, I’d hire her blind - no questions asked. I was fortunate to have Alora work for me at three different organizations. She excels in all areas: understanding the needs of the business, discovering and contributing to the needs of the user, and has an awesome eye for product design. Her collaborative approach with all disciplines across Product, Engineering, and commercial teams make her an invaluable member of your team. She’s got experience in businesses large and small, and as a manger and now leader, has successfully grown multiple global teams that have accelerated the growth of some of the best known communications products on the planet.”

— Christopher Mina, Chief Technology & Product Officer

Engagement Models

Fractional Head of UX

Partner with your executive team to establish UX strategy, strengthen design organizations, improve cross-functional alignment, and build the systems that help teams scale successfully.

Enterprise UX Assessment

Evaluate your product experience, organizational structure, and scaling risks, ending with prioritized recommendations and an executive roadmap.

Strategic Advisor

Provide ongoing strategic guidance as your organization navigates growth, acquisitions, organizational change, or enterprise expansion.

Let’s talk

Whether you're preparing for enterprise customers, integrating acquisitions, or simply feeling the growing pains that come with success, I'd love to learn more about what you're building.

Based in the U.S., I work with distributed teams around the world through Alora Product Group. Let's start a conversation.

Contact me