I help B2B SaaS companies design how they scale into enterprise platforms.

Available for select fractional leadership and advisory engagements

With over a decade of enterprise SaaS experience, including eight years at RingCentral, I lead globally distributed design teams across complex product ecosystems.

I specialize in establishing UX foundations and design organizations that hold up as products, teams, and customer expectations expand.

I partner with B2B SaaS companies scaling toward enterprise. As fragmentation, complexity, and misalignment emerge, I bring clarity and cohesion back to teams and platforms.

Enterprise-Scale UX Foundations

I set the strategic UX foundations that guide how complex SaaS platforms scale, ensuring experience quality remains consistent as products, teams, and customer expectations grow.

Design Org Architecture

I help organizations structure design teams for growth, ensuring clear leadership and ownership across globally distributed teams as complexity increases.

Product Ecosystem & Platform Convergence

I guide UX strategy across multi-product ecosystems, unifying platforms into cohesive, enterprise-ready experiences.

How I Work

I operate as a Fractional Head of UX, embedded at the leadership level. My work is strategic, focused, and intentionally lightweight, designed to create leverage without adding overhead. I do not manage day-to-day execution or act as an individual contributor. My role is to architect the conditions that allow teams to scale successfully.

My typical engagements include:

  • Evaluating experience and organizational gaps during scale

  • Clarifying ownership, decision-making, and operating models

  • Establishing enterprise-grade UX foundations

  • Providing strategic UX direction to inform long-term product evolution

At RingCentral, I lead UX across multiple enterprise product lines supporting complex, AI-driven workflows and globally distributed teams.

My work has focused on establishing enterprise-grade UX foundations and scaling design organizations through periods of rapid growth, acquisition, and platform convergence, including building teams, unifying acquired products, and defining the UX strategy for a single, integrated enterprise experience.

This required balancing UX quality, technical complexity, organizational scale, and enterprise customer expectations, the same challenges many scaling SaaS companies face.

See selected work from my time at RingCentral.

“If Alora came knocking, I’d hire her blind - no questions asked. I was fortunate to have Alora work for me at three different organizations. She excels in all areas: understanding the needs of the business, discovering and contributing to the needs of the user, and has an awesome eye for product design. Her collaborative approach with all disciplines across Product, Engineering, and commercial teams make her an invaluable member of your team. She’s got experience in businesses large and small, and as a manger and now leader, has successfully grown multiple global teams that have accelerated the growth of some of the best known communications products on the planet.”

— Christopher Mina, Chief Technology & Product Officer

Engagement Models

Fractional Head of UX

8–12 hours weekly · 3–6 months

Strategic UX leadership, design org architecture, governance, and executive alignment

Enterprise UX Audit

4–6 weeks

A focused assessment of UX foundations, organizational structure, and scaling risk, ending with a clear roadmap and executive readout

Advisory

Ongoing

Strategic guidance for founders and product leaders navigating growth, acquisitions, or enterprise expansion

Let’s talk

I’m based in the U.S. and partner with globally distributed teams. If you’re navigating growth, acquisitions, or enterprise scale and want UX to remain a strategic advantage, let’s connect.

Contact me